Mass customization (MC), which is popular in the fashion industry, is proposed to provide customers with products with a high degree of adaptation and a price comparable to a mass product. Both the manufacturer and customers can benefit from it. However, how to properly apply the MC strategy when facing challenges in the real world needs more exploration. In this paper, we first review the related operations research literature. Then, we conduct a real case study of a fashion company adopting MC. We highlight the challenges and critical successful factors for implementing apparel MC. We identify important technologies in fashion MC systems. We also propose future research opportunities on MC operations in the fashion industry.

Title:                            Expert Interview Guide

ProjectTitle:                Apparel Mass Customization (MC):

Impact and Adoption(Project @132335_ cleared on the 20th of Jan. 2020)

Following is the script for interview with experts. Selected questions from this list will beasked to particular experts based on their expertise and industry background.

Me: Hello (Mr. / Mrs. name of expert),

Thank you very much for agreeing to take this interview on the topic of apparel online mass customization. How are you doing today

Expert: -------

Me: Thank you,this interview requires approximately 45 minutes of your time. Do you have any questions before we get started?

Expert:-----------

Me: (answer any questions the expert has and start the interview). Thank you lets get started with the interview.

About your experience in mass customization (MC) of clothing can you please

1.Describe your involvement in custom clothing design and production.

About technology and based on your experience

2.What is the most significant current and /or future technology for affordable MC clothing?Why?

3.Describe this technology?

4.Using this technology what is the average time and cost required for:

a.     Design,

b.     Production

c.     Delivery

About consumers and based on your experience can you please

5.Describe the consumer type interested in made to measure clothing.

6.Describe the consumer type interested in co-designing clothing.

7.In general how would consumers feel about the process of customizing their clothing?

8.Are you aware of any personal impact this experience have on them? Please describe.

9.Is there a difference between a male and female consumers? What are the primary differences?

10. Please complete and send “Apparel Customization Prioritization Matrix” sent toyou.

About online MC of clothing barriers & opportunities

11. How do you feel about clothing being co-designed by end users online?

12.Are you aware of how consumers feel about online customization of clothing?13.What needs to happen for consumers to feel comfortable co-designing/customizing clothing online?Why?

14.What elements would need to be present for consumers to considerco-designing / customizing clothing online? Please prioritizethem.

15.What opportunities do you foresee in the near future for online MC of clothing?

About online MC clothing business and based on your experience

16.How can an online MC of clothing business survive and thrive?

17.What companies do you consider have a successful online MC of clothing business? What is behind their success?

Thank you very much this brings us to the end of the interview

18.Is there anything that you would like to add on this topic

Expert:------

Me: Thank you very much for your participation in this interview it is greatly appreciated. I will follow up with a transcription of this interview for your review and approval before including its aggregate data in the research.