When acting as co-designers, customers face new uncertainties and risks, coined “mass confusion” in this article. Building on a construction strategy of empirical management research.
When consumers make design decisions to customize their clothing to fit their body and taste, their involvement in the process goes beyond purchasing RTW clothing. This section reviews key areas in academic literature that influence and/or impact consumers’ attitude towards co-designed clothing.
1. Confirm that the physical properties of flour and lining meet its inspection standards;
4. Process design (also called parking space, sewing process of a finished product).
2. Creative design (style drawing, including the expression of style, fabric, color, etc.);
3. Structural design (also known as plate making, plate type treatment or printing, the specific size of each part);
3
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Process Flow Chart of Apparel or Garments Merchandising